representation of regional identity

brotherhood
crime ridden almost all characters are criminals
rich criminals
young/old criminals
stuck in a cycle of crime
a dangerous place
the police are almost useless cant catch the bad criminals until they kill

riots news print
very strong language 'flaming yobs'
dangerous place
violent people
mostly young criminals. the picture is of a young man
the daily mail credited newspaper

representation of national identity

Visit Britain - 2011

• Shows iconic places - Stonehenge, Loch Ness, St Paul's cathedral - to get people to come to see them.
• Has iconic British celebrities to talk in the ad - Judy Dench, Jamie Oliver.
• Sports that are contorted with England are shown - football, tennis.
• The pictures show the rural tourist attractions as not busy and quiet.
• The cities, high streets are shown as busy.
• The entirety of the advert makes Britain look calm and welcoming by; having the celebrities say your invited, the pictures show Britain as sunny and warm, the music used in the advert is very upbeat and fun. 
• There are very few shots without the British flag in it, patriotism.

Building Jerusalem - trailer

• Hard workers - shots of the team training early in the morning, in the rain.
• Determined - extreme training sessions, the clips from the first point.
• Smart - coming up with the training sessions and tactics to get further down field.
• Tough - the many tackles in the advert, working through the extreme training session.
• Violent - one of the players says he enjoys it when it gets rough during a game, the multiple tackles made that are followed by x-ray images.
• Patriotic - in the shots of the crowd there are a lot of England flags, the unofficial hymn, Jerusalem by William Blake.
• Like sports - the amount of fans you see in the clips, the manager talking about how he wants the 80,000 fans to be happy and cheering about how they play.

Kingsman
 Posh or Chavy
 Heartless - shooting the dog
 Rich - the big houses, accents , clothes

How are men represented in the media today?

How are men represented in the media today?

Representation is a way that a group of people are presented in the media. The two stereotypical men that are represented in the media are either very masculine and 'manly' or, more 'in touch with their emotions', can be quite feminine. Three examples I will be using are Dolce and Gabbana’s The One fragrance for men, Daredevil season two poster and Phil Dunphy from Modern family.

One example of a very masculine man in the media is in the advert for 'The One' by Dolce and Gabbana. In the advert, he is shown as a typical, successful, strong, silent type. This is shown by him getting out of a nice car, with the press taking pictures of him, and walking into a very nice hotel. The advert is edited to be in black and white, this makes it seem like an old romance film, this suggests that this fragrance will make you romantic and to be desired. Another point that suggests this product makes you desired by women is the name, the one. The actor in the advert, Matthew McConaughey, is well known for being a sex symbol. This shows that if you use this fragrance you will be like him, successful and wanted by women. This will also appeal to women as they might want their boyfriend/ husband to be like him. The shape of the bottle will appeal to men as it is a very simple shape. When he takes his shirt off the ad is in colour, this is done to show that the fragrance can bring some fun into your life as he is seen to be smiling, when in colour.

Most representations of men that are very masculine are seen as cool characters, such as Daredevil (Matthew Murdock) on the Netflix to series. In the season two poster he is looking over his shoulder at the camera. This gives him power. From the cover we can see that he is violent as there is a lot of red, which connotes blood, violence and anger. Even with that we know he is the hero as he is the title character. The poster is dark and gritty which shows us how he is. The way that he is standing is very empowering as he is slightly turned towards the other male on the poster and he does not look like he is cowering away. The mid-shot used is taken from quite a low angle which gives the three power. Daredevil is in the middle of them and closer to the camera which makes him the biggest person on the poster, this solidifies the fact that he is the main character and that he has the most power out of the three. The woman on the poster is attractive and physically fit, with Matthew Murdock the hero this could make her the potential love interest for him.

An example of the latter is Phil Dunphy from Modern Family. He is very childlike and playful, this is shown by his look on life as he is always cheery. Throughout the multiple series he is trying to earn the respect from Jay (his father in law), he always seems to fail ridiculously and humorously. One episodes storyline Phil and his wife, Clair, swap parental roles, this ends up with him trying to be the stern, strict disciplinarian of the house, and again he fails humorously. In another episode he is taking part in an interview on the news, he asks one of his daughters to do his makeup, at the end of the episode the daughter is complaining about having to do his makeup for every picture and meeting he has, this shows he is more of a metrosexual man than a very masculine one.

From the representations that I’ve found of men in the media, and other sources, I have found that there are classically three types of men. The good looking one, that every woman wants, and men want to be, successful and ‘cool’. The dangerous, violent, strong and angry man, and the emotional, ‘under the thumb’ caring and light hearted man. These three types of men are used in their multitudes, with no cross over of them. These are the three types of men that women identify with.

representation of ethnicity in the media: Latino

• America- high key natural lighting- happier place- more economically developed.
• Columbia- dull, dreary- overcast weather- lesser developed.
• American hero- come to save the day.
• Columbian villain- drugs-crime- '60 kilos a day'- '50 billion per year'.
• Pablo threatens the guards- 'silver or lead?'- violent- corrupt police- taking bribes.
• First set of gunfire is from a columbian with a large gun. 
• The columbian police are corrupt- violent- firing squad.
• very stereotypical names- Pablo, Jose- American Steve.
• 'Based on a true story'- scarier/very exaggerated stereotypes.
• Narration from the American- hero- trust/empathise with him.
• montage of money/drugs/weapons, to support the scary stereotype and to anchor that Pablo is the villain.
• POV shot (from stoves POV) at the end of the advert- enigma code- gun pointed at Pablo- low angle, gives Pablo power and strength- he's not scared- creates a sinister feeling. 

coffee advert 

• Non diegetic sound- music changes to rap when the gang appears.
• tattoos in the favelas- skulls, guns, people getting killed.
• tattoos on the farm- leaves, branches, coffee
• purpose of the ad- to get you to buy the coffee so they can help other people escape gangs.
• low-key lighting in the favelas- to create a dangerous atmosphere
• bright natural light on the farm- to create a safe/happy atmosphere 

Michael Pena as luis in Antman

• A criminal-Fights the police 
• Talks too much-Goes off on tangents when talking- stupid- easily distracted 
• Very big part of the comic relief of the film-Butt of a lot of jokes 
• Loyal to antman 
• Unemployed
• Seems to be Unintelligent 

representation of age in the media: youth

almost everyone in kick ass 2

• whether they are good or bad they are violent
• not willing to take responsibility for what they do (masks)
• need to be cared for by parents (dad confessing)
• have fun (the group of vigilantes)
• caring (when working for the homeless shelter)
• only think about sex (kick ass and knight bitch)

London riots newpapers

• violent (walking past the flaming car)
• put next to article about the elderly
• supporting the yobbish stereotype (track suit bottoms)
• masks (not responsible for their actions)
• all articles around the picture are light hearted
• language used (very negative)

Morty Rick and Morty tv show

• obedient
• scared a lot of the time
• head over heels for every girl he encounters
• relies on his granddad to save him
• doesn't like violence
• accepts responsibility for his actions- when he has a son
• listens to his parents (one exception-Pluto)
• doesn't want to have a house party

presentation of age in the media: old age

Shreddies ding dong advert 

• happy 
• chatting with one another 
• stereotypical hobby for an old person, knitting
• stereotypical clothing for an old person, cardigans, dresses, slippers. mise-en-scene.
• old decor for where they are, stuck in the past.
• even when they are dressed up it is still stereotypically old. 
• the man is dressed smartly, suit, gloves, hat.

Woman & home: February 2014

• The picture is a positive representation, happy, well dressed, lots of jewellery
• "Divorce proof your marriage" older women are married
• skin care article, older women still need to rely on their appearance 
• "Free coffee, more appealing to an older audience. 
• She is smiling so she must be happy
• 
  

Professor McGonagoll harry potter series

• she is shown as strict
• loving
• caring for her students
• a good teacher
• will fight evil
• strong
• personality wise shown quite old fashioned
• dresses in robes, old fashioned
• badass (summoning the knights)

representation of men in the media

Dolce + gabbana the one for men fragrance advert.

• "The One" to be desired 
• lots of press waiting for him, again to be desired 
• hes a well known sex symbol 
• drives a flashy car, big shot type
• doesn't speak in the advert (diegetic), strong silent type 
• simple bottle shape, appealing to men 
• the music is quite romantic
• the music with the black and white filter makes it stemlike and old film

Matthew Murdock: Daredevil season two poster 

• strong
• its dark and gritty 
• shows him in iconic costume 
• good looking love interest
• dark red, violence, blood
• mid shot, quite low down giving all three in shot power but as he is closest to the camera he is the biggest, the most power.
• looking over his shoulder 

Phil Dunphy modern family

• foolish
• fun
• gifted with tech
• quite feminine
• the 'fun' parent
• always trying to seek his father in laws approval
• easy going
• childlike
• outgoing
• not the disciplinarian

representation of women in the media

Nora Attah: No Offence (series two)

• Empowered 
• Mother-caring + calm 
• Strong 
• Independent (doesn't rely on anyone, not her son)
• Crime boss 
• Stays at home a lot 
• Known at the start as the ex wife (before the funeral)
• Brutal (using the child to go and kill the Irish boss)
• Can be emotionless (after the explosion at her sons funeral at the police station)
• Fearless (asking for prized territory from the Irish boss)
• Feared (the Irish bringing flowers to her house to keep the blame away)
• Cared for Herbie (she's says she'd stop if he had asked her to)
• Her right hand man is her other son (he's not trusted but she knows he is loyal)
• lots of confidence (will talk to everyone in the same way)
• made to entertain
• venerable 

Channel 4 interview with Rakie Ayola
imbd

Woman heavy cast
New series directed by mostly women

Not the stereotypical woman in a tv drama




Flash cleaning product advert (one with the dog)

• happy to clean up after the dog
• singing about a cleaning product
• only person in the advert 
• proud of the result
• stereotypical stay at home mum
• made to get you to buy the product

Amanda waller suicide squad

• strong
• doesn't show much emotion
• manipulative
• uses people
• relies on the group to save her
• looked over (at the start with her idea) 
• laughed at, at the table

Report

For my pre-production task I chose to produce two CD covers. I wanted to make two completely different covers to challenge myself, so I decided to make one indie/rock album and one pop album.

Textual Analysis/Images/Layout:

The first CD cover that I analysed was Coldplay's 'Parachute'. The layout of the front cover was simplistic yet effective. 'Parachute' has a white background with a black border and text. (but what else is on the cover – analyze it more, the image or design etc)  It is very simplistic which makes it seem modern. Throughout my research I also found that a lot of CD covers have their covers matching one of their songs or linking to the name of the album (give an example of this from a real CD cover), so I decided to have a picture of an empty field as one of the songs in this album is called Empty Fields. (why? What does this link to on your cd cover??.) I wanted the cover to be dark and quite sad to resemble the emotional style of songs the album has, so I made the picture black and white, which created a feeling of despair as well as isolation due to empty space, which is the main theme of the album. On ‘Parachute’ I noticed that the only text used was central on the cover to offer this as a focus upon the whole cover, as such I placed the album name and artist in the middle of my image, however to make it stand out against the picture I used a slightly transparent box to help the black text stand out from the gray coloured image. For the back cover I decided to have the same picture in the background to recreate the sense of despair. I made the box the text was in, slightly transparent so it wasn't too bright, as if it was it would lose the darkness of the cover. 

With my second cover I used the same convention of a theme running throughout that linked with the album name. The album 'Escape with me' inspired me to draw a route on a map which promotes that idea of someone escaping, in relation to uses and gratification this would also suggest to the audience that the music and album can be used as escaping to listen to and relax. So I got a map and drew a line to an airport but on the way had notes, such as 'look for hotel' and 'Spend day in'. I added these notes on the map to make the map seem less bland. Also it supports the album name as it is a map to an airport. It also makes the album look unique as the comments are hand written. (why did you add these additions to the image – what is the effect of them) The back cover of this CD case was kept as simple as possible as the image on the front is to be the main theme and focus. The back cover of Coldplay’s ‘parachute’ is very simple, which was my inspiration for my back cover, it is a white background with black text in the middle with a border around it. (comment on an example of a simple back cover you analyzed and then explain how this inspired yours) I used the same blue colour from the front as the background colour to ensure consistency over both sides. As if the text/ colour on the back of the cover was another font, it would look too informal. I wanted this album to look a little informal but not too much.  DEVELOP

Font/Language:

For the first cover (Empty Fields) I was looking for a font that would show that this album would be serious and quite emotional so I looked through the fonts and found Trajan Pro, which looked quite gothic. I made the text on this cover a dark red so it kept the dark feeling of the cover and didn't stand out much. For the title the font was much bigger than the band name, which shows that the name of the album is more important. I used the same font and colour on the back cover to make it consistent. For the legal information at the bottom, the font was Perpetua Tilting MT as it looks less formal but still quite gothic. (mention genre of your albums, what music?) The audience that this album was aimed at is older teenagers (16-19 years old). This is because that age group are the main consumers of indie music.

For the second CD cover (Escape With Me) I used a less formal font, Perpetua Tilting MT, as it creates a friendly feeling, as it is slim and sharp. I wanted this album cover to be bright and reinforce emotions of joy that the songs would give, I had the text in white. As the background of the map is white as well it was hard to see, so I added two blue boxes to put the in so they would stand out from the rest of the cover, so you know who and what album it is. The size of the text is the same as it shows consistency throughout the front cover. The text on the back cover of the CD case is in bold which draws your eye towards them. As on the front, the text is white on a blue background. The song names are all the same size but have been separated to show that this cover is slightly less formal. The first four songs are in the top left corner and the other four are in the bottom right. The legal information in the same font to show the informality of the cover. The audience that this album was aimed at is from 14 upwards as I tried to make it kind of pop/rock, which doesn’t have a specific aged audience. (this is just description and does not offer any insight into why this is done or the importance – remember you are supposed to be showing how this all works to make people want to buy the album.)

Conventions:

To add to the authenticity of both covers I had the barcode and legal information at the bottom on the back cover. I had to change some parts of the copyright information because there where names of another band on it, so I typed it up so it would be easier to changer the two covers. I also looked for a basic record logo so it wouldn't stand out, this is so people’s eyes won't be drawn towards it.

****you start by referencing research and then this disappears in the rest of becomes just a description of your CD cover which is not what is required. You need to add more information about the research you did into cd cover design and explain how this helped your designs. You can also add more emphasis on the language or words used on the covers and why they are effective in relation to the design you have gone for – again link back to research that shows the designs are usually associated with an aspect on the songs etc. Genre is important and you have not mentioned this once!!***

Production:




My production was a double page spread in a music magazine promoting the album I created 'Escape With Me'. The double page spread that inspired me with the layout of my own double page spread was the interview of Davey Havok. The parts on the layout of this interview that I used were; three columns of text, using only one page for the text and the other for a picture, a small box at the bottom of the left page containing text. Some more textual and visual analysis I did was on issuu, to look at other music magazines to find parts of their double page spreads that look good and are effective to get people to read the article.

 That is where I got the idea for the artists name and what they do (e.g. lead vocalist) on the page with the main image of the article as it can give a small bit of context of the artist before the reader has even started to read the article.[y1]  For example, on my double page spread it says lead vocalist, which is his role in the band and it also says super villain, which relates to one of the questions in the interview.

I tried using different colours for the background (as I had saw on any issues of music magazines on issuu) but none of the colours seemed appropriate for the text so I decided to keep the background white with the use of black text – this made my article seem important and gives a serious mode of address which is good for helping people understand information about the band. Also black text on a white background is “easy on the eyes”, meaning it is easy to read. For the questions, I had the Q blue so it was easier to see where the questions where. For the answers, I had the A red for the same reason. The idea to do that came from the interview of Davey Havok as the questions are is black and the background of the area is white and the answers are black on grey, which makes the questions stand out. For the box at the bottom of the left page, I made that black with white text, this is so it stands out to the reader, so people are more likely to buy the magazine when looking through it in the shop.

In the black box, I had a competition. This is very popular in music magazines where they say to go to the website to win tickets to concerts, this encourages interactivity and makes audience inclined to buy this magazine again if they could win something in a different issue. It is also advertisement for there website which may have extra competitions and articles on.

At the bottom of the text I had a closing paragraph where it tells the reader who they are interviewing next and that they can send in questions for the interviewer to ask the artist. This makes the reader feel more involved in the magazine and more likely to buy it again.

The first part of the text is an introduction of the artist, this is for people who may not know who they are/or know very little, can learn about them before reading the interview. This gives them context. The rest of the text is an interview with the artist. About half way through the interview, I had it so the next set of questions where from the readers, this makes it seem like they are involved.

One weakness of my double page spread is the lack of pictures. This is a weakness because it makes the double page spread look more formal than I wanted it to. However the colours of what the artist is wearing draws the eye as most of the text is black and the clothes that was given for him to wear were mustard trousers and a black/navy blue jumper.

You need to evaluate – strengths and weakness of your double page spread – linking to the effectiveness of it and how it compares to existing examples. Again, comment on the content – what style of article did you do and why. Link to how the brand can be seen from this to the CD cover as well. Use of the image – what image is it and why has you done this etc. What would you have changed or improved? Etc.

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 [y1]This makes no sence… re -read and edit / only add the key information needed.