Thursday, 16 February 2017

representation of ethnicity in the media: Latino



  • America- high key natural lighting- happier place- more economically developed.
  • Columbia- dull, dreary- overcast weather- lesser developed.
  • American hero- come to save the day.
  • Columbian villain- drugs-crime- '60 kilos a day'- '50 billion per year'.
  • Pablo threatens the guards- 'silver or lead?'- violent- corrupt police- taking bribes.
  • First set of gunfire is from a columbian with a large gun. 
  • The columbian police are corrupt- violent- firing squad.
  • very stereotypical names- Pablo, Jose- American Steve.
  • 'Based on a true story'- scarier/very exaggerated stereotypes.
  • Narration from the American- hero- trust/empathise with him.
  • montage of money/drugs/weapons, to support the scary stereotype and to anchor that Pablo is the villain.
  • POV shot (from stoves POV) at the end of the advert- enigma code- gun pointed at Pablo- low angle, gives Pablo power and strength- he's not scared- creates a sinister feeling. 

coffee advert 
  • Non diegetic sound- music changes to rap when the gang appears.
  • tattoos in the favelas- skulls, guns, people getting killed.
  • tattoos on the farm- leaves, branches, coffee
  • purpose of the ad- to get you to buy the coffee so they can help other people escape gangs.
  • low-key lighting in the favelas- to create a dangerous atmosphere
  • bright natural light on the farm- to create a safe/happy atmosphere 
Michael Pena as luis in Antman
  • A criminal-Fights the police 
  • Talks too much-Goes off on tangents when talking- stupid- easily distracted 
  • Very big part of the comic relief of the film-Butt of a lot of jokes 
  • Loyal to antman 
  • Unemployed
  • Seems to be Unintelligent 

Wednesday, 8 February 2017

representation of age in the media: youth

almost everyone in kick ass 2
  • whether they are good or bad they are violent
  • not willing to take responsibility for what they do (masks)
  • need to be cared for by parents (dad confessing)
  • have fun (the group of vigilantes)
  • caring (when working for the homeless shelter)
  • only think about sex (kick ass and knight bitch)


London riots newpapers


  • violent (walking past the flaming car)
  • put next to article about the elderly
  • supporting the yobbish stereotype (track suit bottoms)
  • masks (not responsible for their actions)
  • all articles around the picture are light hearted
  • language used (very negative)



Morty Rick and Morty tv show


  • obedient
  • scared a lot of the time
  • head over heels for every girl he encounters
  • relies on his granddad to save him
  • doesn't like violence
  • accepts responsibility for his actions- when he has a son
  • listens to his parents (one exception-Pluto)
  • doesn't want to have a house party

Thursday, 2 February 2017

presentation of age in the media: old age

Shreddies ding dong advert 


  • happy 
  • chatting with one another 
  • stereotypical hobby for an old person, knitting
  • stereotypical clothing for an old person, cardigans, dresses, slippers. mise-en-scene.
  • old decor for where they are, stuck in the past.
  • even when they are dressed up it is still stereotypically old. 
  • the man is dressed smartly, suit, gloves, hat.


Woman & home: February 2014


  • The picture is a positive representation, happy, well dressed, lots of jewellery
  • "Divorce proof your marriage" older women are married
  • skin care article, older women still need to rely on their appearance 
  • "Free coffee, more appealing to an older audience. 
  • She is smiling so she must be happy



Professor McGonagoll harry potter series


  • she is shown as strict
  • loving
  • caring for her students
  • a good teacher
  • will fight evil
  • strong
  • personality wise shown quite old fashioned
  • dresses in robes, old fashioned
  • badass (summoning the knights)

representation of men in the media

Dolce + gabbana the one for men fragrance advert.
  • "The One" to be desired 
  • lots of press waiting for him, again to be desired 
  • hes a well known sex symbol 
  • drives a flashy car, big shot type
  • doesn't speak in the advert (diegetic), strong silent type 
  • simple bottle shape, appealing to men 
  • the music is quite romantic
  • the music with the black and white filter makes it stemlike and old film

Matthew Murdock: Daredevil season two poster 
  • strong
  • its dark and gritty 
  • shows him in iconic costume 
  • good looking love interest
  • dark red, violence, blood
  • mid shot, quite low down giving all three in shot power but as he is closest to the camera he is the biggest, the most power.
  • looking over his shoulder 


Phil Dunphy modern family
  • foolish
  • fun
  • gifted with tech
  • quite feminine
  • the 'fun' parent
  • always trying to seek his father in laws approval
  • easy going
  • childlike
  • outgoing
  • not the disciplinarian