representation of regional identity

brotherhood
crime ridden almost all characters are criminals
rich criminals
young/old criminals
stuck in a cycle of crime
a dangerous place
the police are almost useless cant catch the bad criminals until they kill

riots news print
very strong language 'flaming yobs'
dangerous place
violent people
mostly young criminals. the picture is of a young man
the daily mail credited newspaper

representation of national identity

Visit Britain - 2011

• Shows iconic places - Stonehenge, Loch Ness, St Paul's cathedral - to get people to come to see them.
• Has iconic British celebrities to talk in the ad - Judy Dench, Jamie Oliver.
• Sports that are contorted with England are shown - football, tennis.
• The pictures show the rural tourist attractions as not busy and quiet.
• The cities, high streets are shown as busy.
• The entirety of the advert makes Britain look calm and welcoming by; having the celebrities say your invited, the pictures show Britain as sunny and warm, the music used in the advert is very upbeat and fun. 
• There are very few shots without the British flag in it, patriotism.

Building Jerusalem - trailer

• Hard workers - shots of the team training early in the morning, in the rain.
• Determined - extreme training sessions, the clips from the first point.
• Smart - coming up with the training sessions and tactics to get further down field.
• Tough - the many tackles in the advert, working through the extreme training session.
• Violent - one of the players says he enjoys it when it gets rough during a game, the multiple tackles made that are followed by x-ray images.
• Patriotic - in the shots of the crowd there are a lot of England flags, the unofficial hymn, Jerusalem by William Blake.
• Like sports - the amount of fans you see in the clips, the manager talking about how he wants the 80,000 fans to be happy and cheering about how they play.

Kingsman
 Posh or Chavy
 Heartless - shooting the dog
 Rich - the big houses, accents , clothes

How are men represented in the media today?

How are men represented in the media today?

Representation is a way that a group of people are presented in the media. The two stereotypical men that are represented in the media are either very masculine and 'manly' or, more 'in touch with their emotions', can be quite feminine. Three examples I will be using are Dolce and Gabbana’s The One fragrance for men, Daredevil season two poster and Phil Dunphy from Modern family.

One example of a very masculine man in the media is in the advert for 'The One' by Dolce and Gabbana. In the advert, he is shown as a typical, successful, strong, silent type. This is shown by him getting out of a nice car, with the press taking pictures of him, and walking into a very nice hotel. The advert is edited to be in black and white, this makes it seem like an old romance film, this suggests that this fragrance will make you romantic and to be desired. Another point that suggests this product makes you desired by women is the name, the one. The actor in the advert, Matthew McConaughey, is well known for being a sex symbol. This shows that if you use this fragrance you will be like him, successful and wanted by women. This will also appeal to women as they might want their boyfriend/ husband to be like him. The shape of the bottle will appeal to men as it is a very simple shape. When he takes his shirt off the ad is in colour, this is done to show that the fragrance can bring some fun into your life as he is seen to be smiling, when in colour.

Most representations of men that are very masculine are seen as cool characters, such as Daredevil (Matthew Murdock) on the Netflix to series. In the season two poster he is looking over his shoulder at the camera. This gives him power. From the cover we can see that he is violent as there is a lot of red, which connotes blood, violence and anger. Even with that we know he is the hero as he is the title character. The poster is dark and gritty which shows us how he is. The way that he is standing is very empowering as he is slightly turned towards the other male on the poster and he does not look like he is cowering away. The mid-shot used is taken from quite a low angle which gives the three power. Daredevil is in the middle of them and closer to the camera which makes him the biggest person on the poster, this solidifies the fact that he is the main character and that he has the most power out of the three. The woman on the poster is attractive and physically fit, with Matthew Murdock the hero this could make her the potential love interest for him.

An example of the latter is Phil Dunphy from Modern Family. He is very childlike and playful, this is shown by his look on life as he is always cheery. Throughout the multiple series he is trying to earn the respect from Jay (his father in law), he always seems to fail ridiculously and humorously. One episodes storyline Phil and his wife, Clair, swap parental roles, this ends up with him trying to be the stern, strict disciplinarian of the house, and again he fails humorously. In another episode he is taking part in an interview on the news, he asks one of his daughters to do his makeup, at the end of the episode the daughter is complaining about having to do his makeup for every picture and meeting he has, this shows he is more of a metrosexual man than a very masculine one.

From the representations that I’ve found of men in the media, and other sources, I have found that there are classically three types of men. The good looking one, that every woman wants, and men want to be, successful and ‘cool’. The dangerous, violent, strong and angry man, and the emotional, ‘under the thumb’ caring and light hearted man. These three types of men are used in their multitudes, with no cross over of them. These are the three types of men that women identify with.

representation of ethnicity in the media: Latino

• America- high key natural lighting- happier place- more economically developed.
• Columbia- dull, dreary- overcast weather- lesser developed.
• American hero- come to save the day.
• Columbian villain- drugs-crime- '60 kilos a day'- '50 billion per year'.
• Pablo threatens the guards- 'silver or lead?'- violent- corrupt police- taking bribes.
• First set of gunfire is from a columbian with a large gun. 
• The columbian police are corrupt- violent- firing squad.
• very stereotypical names- Pablo, Jose- American Steve.
• 'Based on a true story'- scarier/very exaggerated stereotypes.
• Narration from the American- hero- trust/empathise with him.
• montage of money/drugs/weapons, to support the scary stereotype and to anchor that Pablo is the villain.
• POV shot (from stoves POV) at the end of the advert- enigma code- gun pointed at Pablo- low angle, gives Pablo power and strength- he's not scared- creates a sinister feeling. 

coffee advert 

• Non diegetic sound- music changes to rap when the gang appears.
• tattoos in the favelas- skulls, guns, people getting killed.
• tattoos on the farm- leaves, branches, coffee
• purpose of the ad- to get you to buy the coffee so they can help other people escape gangs.
• low-key lighting in the favelas- to create a dangerous atmosphere
• bright natural light on the farm- to create a safe/happy atmosphere 

Michael Pena as luis in Antman

• A criminal-Fights the police 
• Talks too much-Goes off on tangents when talking- stupid- easily distracted 
• Very big part of the comic relief of the film-Butt of a lot of jokes 
• Loyal to antman 
• Unemployed
• Seems to be Unintelligent 

representation of age in the media: youth

almost everyone in kick ass 2

• whether they are good or bad they are violent
• not willing to take responsibility for what they do (masks)
• need to be cared for by parents (dad confessing)
• have fun (the group of vigilantes)
• caring (when working for the homeless shelter)
• only think about sex (kick ass and knight bitch)

London riots newpapers

• violent (walking past the flaming car)
• put next to article about the elderly
• supporting the yobbish stereotype (track suit bottoms)
• masks (not responsible for their actions)
• all articles around the picture are light hearted
• language used (very negative)

Morty Rick and Morty tv show

• obedient
• scared a lot of the time
• head over heels for every girl he encounters
• relies on his granddad to save him
• doesn't like violence
• accepts responsibility for his actions- when he has a son
• listens to his parents (one exception-Pluto)
• doesn't want to have a house party

presentation of age in the media: old age

Shreddies ding dong advert 

• happy 
• chatting with one another 
• stereotypical hobby for an old person, knitting
• stereotypical clothing for an old person, cardigans, dresses, slippers. mise-en-scene.
• old decor for where they are, stuck in the past.
• even when they are dressed up it is still stereotypically old. 
• the man is dressed smartly, suit, gloves, hat.

Woman & home: February 2014

• The picture is a positive representation, happy, well dressed, lots of jewellery
• "Divorce proof your marriage" older women are married
• skin care article, older women still need to rely on their appearance 
• "Free coffee, more appealing to an older audience. 
• She is smiling so she must be happy
• 
  

Professor McGonagoll harry potter series

• she is shown as strict
• loving
• caring for her students
• a good teacher
• will fight evil
• strong
• personality wise shown quite old fashioned
• dresses in robes, old fashioned
• badass (summoning the knights)

representation of men in the media

Dolce + gabbana the one for men fragrance advert.

• "The One" to be desired 
• lots of press waiting for him, again to be desired 
• hes a well known sex symbol 
• drives a flashy car, big shot type
• doesn't speak in the advert (diegetic), strong silent type 
• simple bottle shape, appealing to men 
• the music is quite romantic
• the music with the black and white filter makes it stemlike and old film

Matthew Murdock: Daredevil season two poster 

• strong
• its dark and gritty 
• shows him in iconic costume 
• good looking love interest
• dark red, violence, blood
• mid shot, quite low down giving all three in shot power but as he is closest to the camera he is the biggest, the most power.
• looking over his shoulder 

Phil Dunphy modern family

• foolish
• fun
• gifted with tech
• quite feminine
• the 'fun' parent
• always trying to seek his father in laws approval
• easy going
• childlike
• outgoing
• not the disciplinarian